Do the Germans or Japanese Make Better Cars?
by Trevor Hofmann, auto123.com / Canadian Auto Press (December 1, 2003)
German Study Turns Up Unexpected Response
German cars are better right? While that might hold some credence among luxury car buyers, according to a consumer satisfaction survey compiled by German automobile association ADAC, together with the Center for Automotive Research (CAR), the majority of the fatherland's car owners disagree.
Altogether more than 38,000 German vehicle owners were asked how satisfied they were with their car or SUV and the service its dealer provided, with the results leaving domestic automakers Mercedes-Benz, Opel and Volkswagen hardly topping the charts.
Contrarily, Japanese automakers swept one through seventh in owner satisfaction. The only German automaker to break the top ten was Porsche. Just like in North America, Japanese carmaker Toyota was the cream of the crop with Subaru, Honda, Mazda and then Nissan taking the first five spots.
In North America, German and Japanese manufacturers experience similar results. According to J.D. Powers and Associates 2003 Vehicle Dependability Study (VDS), the top five positions are held first by Toyota's Lexus nameplate, second by Nissan's Infiniti, third by GM's Buick division with fourth held by the first German, once again Porsche. Fifth place goes to Honda's Acura brand. Other than Porsche no German brands rank in the top 10.
Behind Porsche the highest rated German nameplate is BMW in 13th place, with Audi next but much farther down the scale in 26th and Mercedes-Benz close behind in a rather pathetic 27th out of 37 total automakers. Volkswagen, a name once synonymous with reliability and owner satisfaction, ranks near the bottom of the barrel in 33rd place.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ The results for the local brands weren't favourable when
38,000 German)vehicle owners were surveryed about their consumer satisfaction. (Photo: Trevor Hofmann, Canadian Auto Press)~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Just like in North America, Japanese carmaker Toyota was the cream of the crop with Subaru, Honda, Mazda and then Nissan taking the first five spots. (Photo: Trevor Hofmann, Canadian Auto Press)