Steve, Nice ad, but that's just it, advertising... How many people need/have to do that in a car? My old landie could probably do it too (slower tho') No tires? I reckon the rim sides with the asphalt/macadam? after having worn down in the first few metres, would be probably be more effective than spikes. I wouldn't advocate doing this yourself, unless you were desperate to get to the top, or if you had a spare set of rims...
PS I live in Switzerland, 4x4 is useful!... but, braking is like any other car... Spikes are allowed here, but you are limited to 80kmh. My best car ever on the snow was my '69 Beetle equiped with snow tyres.
-- ...tone LR90 "Emma" SRX6 - hibernating