CNNMoney.com
Of course, Saturn dealers can't sell you an Accord or Camry. But they hope that, when you see a Toyota or Honda sedan next to the Saturn Aura, you'll decide to buy the Aura...
Later this year, Chevrolet dealers will be doing the same thing as they introduce customers to the redesigned Chevrolet Malibu, which shares its engineering platform with the Aura.
In focus group research, GM has shown potential customers new GM models next to competing vehicles with all brand identifications removed and, said LaNeve, customers have reacted well to the GM products...
According to industry newspaper Automotive News, sales for the Saturn Aura
The Toyota Camry and Honda Accord are now the two best-selling cars in America.
"Over the course of a few years that became the default choice," said LaNeve.
GM has sold about 48,400 of the current version of the Malibu so far this year. Meanwhile, Toyota has sold 145,000 Camrys...