And people pay $200 more on average for a Malibu than Camry?
The average transaction price for 2008 Malibus is $20,954, $4,000 more than the 2007 Malibu and $200 higher than the 2008 Camry, said Chevrolet chief Ed Peper. The transaction price reflects deals automakers offer, so it's a better measure of success than sticker price.
"We're selling more Malibus with higher trim levels and attracting younger and better-educated customers than we did with the old model," Peper said.
He added that 38% of Malibu buyers are trading in a non-GM vehicle, another key goal, and that the Camry is the car most frequently traded in.