The first half of that is demonstrably false for Toyotas. The resale value of Toyotas is so high, and new ones are so heavily discounted off of MSRP, that it rarely makes financial sense to buy a used Toyota. In fact it's not unusual find year-old Toyotas being sold for more than new ones to naive buyers. Just went through that with a relative a few months ago. There's a huge difference between the street price that a savvy buyer pays and the MSRP. Yet there are enough naive buyers that believe that the new vehicle's MSRP is the price they must pay that they overpay for used ones.
In July, Toyota once again stated that they want to reign in discounting. ?We will not simply go after volume,? Ozawa told reporters at a briefing in Japan. ?We are going to restrain discounts and incentives.? I wonder if they are really serious. To reign in discounting will mean large drops in volume, and Toyota historically has liked to keep its factories operating at full capacity and unload that capacity by discounting. It's amazing to me that we paid slightly under $17K for a 1996 Camry LE. 17 years later, the street price of a 2013 Camry is slightly under $19K. A $2K increase over 17 years, but the 2013 is larger, more powerful, has better fuel economy, and much more standard equipment. Whether the current generation lasts as long is the key question. Sitting in the new Camry you feel like you're in a luxury car like a Lexus.