Today's Market Place is going to have a pice about COVEs.
What's a COVE? This is even better then a NIMBY:
Citizens Opposed to Virtually Everything.
Here's an example I heard this AM: The Milk advertisers (Got Milk?) put up posters on bus stops (queues) in San Fran, and then had to take them down...
Along with the posters, white letters on a black background saying got milk?, they also placed sticky strips inside the bus stops that smelled of chocolate chip cookies. This advertising has worked very well in London, where it was implemented along with the signs earlier this year.
Why did they have to remove them? Citizen's groups got a petition, saying that 1. There may be people allergic to Chocolate Chip cookies, and 2. Since homeless people frequent the bus stops, the smell of fresh baked Chocolate Chip cookies may make them more aware of their hunger!
Can you even believe this? WHO in the WORLD THINKS of this stuff?!?!?!
Market place this afternoon will deal with a new type of energy resouce, made from plants, that is getting opposition from some. I just heard the teaser last night, so I don't have any more details. I also have rehersal tonight, so I won't be able to listren. Someone fill me in, please!!