About 25 years ago, my sister decided to try out these special spark plugs which were supposed to increase mileage and power (yeah, right) they were cheap anyway, not much more than regular plugs so she got them. They didn't have the usual configuration. The part that you bend to set the gap (can't remember what that's called offhand) looked like it was missing--but actually there were 5 or 6 of them, at the same level as the ground contact, and formed a circle around it. The ground contact was larger and flatter if I recall correctly. It looked like the design had one advantage over the old kind, and that's that the plugs should last a lot longer since the area of metal from which the spark could originate and the area to which it would leap was substantially increased.
After she changed out the existing plugs, the engine idled much faster. I forget exactly but I think it was like 700 RPM faster. Her old plugs weren't that old and didn't look very bad, so apparently the odd design of the new plugs did actually somehow make the engine idle faster. That happened to be one of the claims made by the maker of those plugs as well: that idle speeds are boosted because, supposedly, you're getting much more power out of each stroke.
We were impressed with the increased idle speed, but reluctant to take the plug maker's word that it was the result of increasing the efficiency of the engine and extracting substantially more power out of a given amount of fuel.
And I don't remember her reporting any difference in performance or fuel economy. She likes power and good mileage so she would have said something if either of those things had changed.
Apparently, all the trick plugs do is increase idle speed somehow.