2007 sales so far - A and B+

Automotive News - May 14, 2007

let's...assign preliminary grades, based on sales performance, to some of the new cars and trucks on the market for the 2007 model year...

A+: Jeep's Wrangler

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is easily the best of the new breed. OK, I know the Wrangler has been around for years, but the four-door hasn't, and the four-door is doing the job. Wrangler sales were up 77.7 percent for the first four months of this year. It richly deserves its grade of A+. B+: The new Toyota Tundra
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receives a grade of B+. Its sales have increased since its February introduction, and the only thing that keeps it from an A is the fact that it has not yet achieved its nut of 16,667 deliveries a month. That's what it will take to reach Toyota's stated target of 200,000 a year. April was the new Tundra's best month, with 14,200 sales. That's something else for the Detroiters to worry about - as if they didn't have enough already. Sharing the B+ grade is the Ford Edge crossover
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- After four months, it was right on its goal of 100,000 a year. But why is the goal so miserly? Face it, neighbors: A 100,000-a-year seller isn't going to do much to save Ford Motor Co...

Reply to
George Orwell
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That depends on how poor sales where last years and how many units you are talking about

It really deserves a A++ because it is new model and concept that is in uncharted waters. It is doing really well considering that each sale is lakely "stealing" a detriot truck sale.

This is misleading because what other sales is Ford loosing on other models with this? You need to look at the big picture on this one to rate it.

----------------- TheSnoMan.com

Reply to
SnoMan

You are ignoring the facts that Toyota not only has slaped rebates on the Tundra, they also slapped on other dealer incentives, and practically ordered all the Toyota and Lexus delaers to buy one in April for use as a parts truck. Considering that a precentge of the April sales, were sales to their own dealers, are you so sure they deserve even a B?

Ed

Reply to
C. E. White

If one adds the Edge number to the F150 number of around 900,000 that's over a million vehicles and a lot more than the Tundra and Camry combined total ;)

mike

Reply to
Mike Hunter

And Detroit still can't make a profit........

Reply to
Bob Bitchin

They have screwed up trying to invade the US light truck market every time. The new Tundra factory in Texas is turning out to be an embarrassing money pit for Toyota management. According to standard Jap corporate procedure, someone will have to fall on their sword for the screw up, and the factory will be converted to produce fuel efficient cars.

Nissan has already dumped the Titan for next year.

Reply to
DeserTBoB

Ask anyone who has achieved anything beyond the normal and they will tell you " the price of progress is trouble ". Toyota has deep enough pockets to fix whatever is broken.

Reply to
Bob Bitchin

It hasn't been too long ago that the term "Japanese cars " made people laugh. No one that knows anything is laughing about their cars now. I think the same thing will be true regarding their trucks in a few years. History tends to repeat.

Reply to
Bob Bitchin

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Reply to
Lloyd

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