I think a lot of people on this group agree that VWOA could need a little help when it comes to a long list of issues regarding the cars they import. Customer service is one example. Delaying the introduction of the 1.8T engined cars is another. Badging is yet another. VWOA came off on the wrong foot with the Golf when they refused to use the name back in the 70's, rebadging the Golf I as a Rabbit. They have done a good job marketing the Jetta, Vento and Bora (where rebadging actually made sense),but failing to sell one of the worlds top selling cars (Golf) makes it clear that they could have done a better job. American's preference for sedans does not explain everything. Badging the GTI as a separate VW model was not smart, as it takes away the sportiness and affordable performance associated with Golfs (thanks to the Golf GTI)in other markets.
The traditional GTI has been a fairly stripped out "hot hatch" with a pretty powerful 4cyl. engine and low weight. The GL and GLI models were more aimed at "luxury", with weight being of less importance, such as the Golf GLI.
Espen
86 Golf GTI