AUDI AG acquires sports motorcycle manufacturer Ducati Motor Holding
- Chairman Rupert Stadler: "As a sporty, global premium brand,
Ducati is an excellent fit for Audi."
- Third pillar for AUDI AG in Italy
- Ducati a leading player in engine technology and lightweight
Ingolstadt/Bologna, April 18, 2012 – AUDI AG is acquiring from
Investindustrial Group the tradition-steeped Italian sports motorcycle
manufacturer Ducati Motor Holding S.p.A., which has its registered
office in Bologna. The transaction will be completed as quickly as
possible once authorized by the competition authorities. The
Supervisory Boards of AUDI AG and Volkswagen AG approved the
acquisition today in Hamburg. Ducati is known worldwide as a leading
brand in motorcycle manufacture, with outstanding expertise in engine
development and lightweight construction.
Alongside the traditional Italian brands Lamborghini and Italdesign,
Ducati is now a third pillar for AUDI AG in Northern Italy. Another
building block in the Company's growth strategy thus falls into place.
Rupert Stadler, Chairman of the Board of Management of AUDI AG,
declared: "Ducati is known worldwide as a premium brand among
motorcycle manufacturers and has a long tradition of building sporty
motorcycles. It has great expertise in high-performance engines and
lightweight construction, and is one of the world's most profitable
motorcycle manufacturers. That makes Ducati an excellent fit for
Audi." The progressive control systems and special combustion
chamber process of Ducati engines, their resulting sporty character,
and Ducati's extensive know-how in lightweight construction thus offer
great potential for AUDI AG and the Volkswagen Group.
Peter Mosch, Chairman of the General Works Council of AUDI AG,
explains that the employee representatives of AUDI AG support the
Company's sustainable, co-determined growth strategy. "We must
use the opportunities offered by globalization for Audi – and that's
exactly what we're doing. Everyone at Audi is looking forward to
working with our new colleagues from Ducati," commented Mosch.
Ducati is a globally active company and has manufacturing operations
at its headquarters in Bologna and at its own factory in Thailand. It
maintains a series of importer companies in strategic markets. Experts
predict that the motorcycle market will enjoy strong growth over the
next few years, especially in Asia. In 2011, Ducati sold around 42,000
motorcycles and generated revenue of some €480 million, employing
around 1,100 people.
The company was founded by Adriano and Marcello Ducati in Bologna in
1926. Known originally as Società Scientifica Radiobrevetti Ducati, it
initially built parts for radios. It ventured into the manufacture of
motorcycles in 1949.
Ducati has been actively involved in motorcycle racing for many
decades through its racing division Ducati Corse. Its racing
activities are currently focused on the Ducati official factory team
in the MotoGP class of the Motorcycle World Championship and in the
Superbike World Championship, supporting competitive private teams.
Ducati won the manufacturers' championship in this latter class 17
times in 21 championships and the pilots' 14 times.