The BMW X1: Now with the USA in its sights.
The pioneering star of the premium compact segment builds on its
global success – Outstanding sporting capability, unsurpassed
efficiency, modified body design, extensively refined interior – US
market launch in September, world premiere at the New York
International Auto Show 2012.
Munich. Having demonstrated its ability to master both the challenges
of everyday driving and detours off the beaten track with equal poise
and authority, the BMW X1 is setting out to conquer another new sales
region. The talented all-rounder of the premium compact segment will
make its US market debut armed with state-of-the-art powertrain
technology, innovative equipment features, selective design
modifications and extensive interior refinements. The new BMW X1 will
celebrate its US premiere at the New York International Auto Show
(NYIAS) on 6 – 15 April 2012, with its market launch stateside
following in September 2012.
The NYIAS can look back on a history unmatched by any other car show
in the USA. It was held for the first time in 1900, and around one
million visitors are expected to attend this year's event in the Jacob
Javits Convention Center.
The BMW X model – produced at BMW Plant Leipzig – will take the leap
across the pond with a renewed spring in its step, the result of a
carefully judged honing of its core qualities. The design of the BMW
X1 body now provides an even more intense expression of the car's
muscular presence, contemporary allure and versatile sporting
capability. Its interior includes newly designed surfaces, more
polished controls and high-quality touches exuding the exclusive
premium ambience of a compact BMW X model.
The BMW X1 has adopted a pioneering role among its premium class
rivals in its existing markets – and a repeat performance in the USA
is on the cards. Blending the versatility and robustness of a BMW X
model with a high level of agility and compact exterior dimensions,
the X1 has set new standards from the word go. Powerful engines with
BMW TwinPower Turbo technology and a broad spread of BMW
EfficientDynamics technology fitted as standard worldwide give the new
BMW X1 the tools to further increase its lead over the competition in
terms of sporting ability and efficiency.
Design: new touches to sharpen its contemporary looks and enhance its
versatility and sporting flair.
Typical BMW proportions, expressive, vibrant surfaces and signature
BMW X model design cues shape the appearance of the BMW X1. A sweeping
bonnet, long wheelbase and set-back passenger compartment emphasise
the car's dynamic talent, while attractive light and shade effects
hint at its inherent agility. The versatility and robustness of a BMW
X model are reflected in elements such as the black edging at the
lower edge of the body and wide wheel arches.
When viewed from the front, the powerful stance of the new BMW X1 on
the road and its aura of quality are now accentuated with even greater
intensity. A larger number of surfaces painted in body colour
highlight the car's enhanced elegance. The path of the car's lines,
which converge on the license plate mount from either side of the BMW
kidney and forge outwards in the lower section of the bumper, is
borrowed from BMW X models in higher vehicle segments. The newly
designed headlights allow a detailed view of the advanced light
technology within. And a chrome-coated accent strip now cuts across
the top of the twin circular headlights. Meanwhile, an LED accent
light – included as part of the optional xenon light package, complete
with LED light rings for the daytime driving lights – provides the
classic BMW focused look.
The swage line rising steadily to the rear of the car, another
character line extending the contours of the side window surrounds as
it heads towards the rear, and powerfully bulging wheel arches allow
the BMW X1 to cut a very distinctive figure side-on. The pronounced
side skirts are a signature feature of BMW X models, while the side
direction indicators are now integrated into the newly designed
The premium feel of the new BMW X1 is also underlined at the rear by
the new subdivision of apron, bumper and underguard, with the
repositioned reflectors now also bordered by surfaces painted in body
colour. As a result, the black plastic elements are slimmer, while the
silver-coloured underguard has a more striking surface structure.
Interior: precise lines, high-quality materials, sophisticated colour
The modifications to the design of the new BMW X1 interior create an
even more vivid showcase of the sporty driving pleasure, cutting-edge
versatility and premium feel this car provides. The side of the centre
console angled towards the driver is now shallower, spotlighting the
driver-focused nature of the cockpit design.
High-quality electroplated surrounds for the gearshift lever and
centre console cupholder, a chrome strip for the headlight switch and
chrome touches for the side edging of the Control Display – when the
optional navigation system is specified – add the finishing touches to
the interior's cloak of exclusivity. Plus, the air vent surrounds are
given a high-gloss black surface.
The BMW X1: more sporting and efficient than ever.
The variants of the BMW X1 offered in the US market are powered by BMW
TwinPower Turbo petrol engines. This package of technology consists of
twin-scroll turbocharging, High Precision Direct Petrol Injection,
VALVETRONIC variable valve timing and Double-Vanos variable camshaft
control. In both the award-winning six-cylinder in-line engine under
the bonnet of the BMW X1 xDrive35i – developing 225 kW/306 hp – and
the 180 kW/245 hp four-cylinder unit powering the BMW X1 sDrive28i and
BMW X1 xDrive28i it ensures instantaneous power delivery, impressive
pulling power and exceptional efficiency.
Both engines link up as standard with an automatic gearbox and
extensive BMW EfficientDynamics technology. Features including the
Auto Start-Stop function (28i only), Brake Energy Regeneration,
Electric Power Steering, the need-based operation of ancillary units
and tyres with low rolling resistance all help to achieve a blend of
performance and fuel economy unmatched by any rival.
The BMW X1 sDrive28i with customary BMW rear-wheel drive and the
all-wheel-drive xDrive35i will be offered exclusively in the US
market. The intelligent all-wheel drive of the BMW X1 xDrive35i and
BMW X1 xDrive28i varies the distribution of drive between the front
and rear wheels, as required. This electronically controlled power
distribution ensures optimum traction and unbeatable directional
stability in all weather and road conditions, as well as noticeably
sportier responses through dynamically taken corners.
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