Cadillac Leadership Moves Drive Further Growth
New alignment supports global expansion
DETROIT, 2013-04-12 As part of its ongoing global growth, Cadillac
today enhanced its leadership team with two new executive appointments
aimed at extending the brand's momentum.
U.S. Vice President of Marketing Don Butler will take on the position
of Global Cadillac Strategic Development vice president. In this newly
created role, Butler will drive the next phase of Cadillac growth
internationally, including new market development and strategic global
planning. He will continue to report to Bob Ferguson, GM vice
president, Global Cadillac.
"Cadillac is continuing to expand in our home market and
globally, which demands that we continually enhance our team's focus
and capabilities," said Ferguson. "Don's international
experience and deep product knowledge will be major assets as we take
our global growth to the next level."
Steve Majoros is named director, Global Cadillac Marketing. He will
report to Ferguson and will lead the Cadillac global marketing team.
In his new role, Majoros will assume responsibility for domestic and
global marketing to ensure tight coordination between Cadillac's
marketing, advertising and sales field teams. Prior to joining
Cadillac, Steve was managing director, Campbell-Ewald.
"Steve's extensive expertise in automotive marketing and his
proven leadership record will significantly strengthen Cadillac's
focus on global expansion," said Ferguson. "In our
continuing effort to elevate Cadillac, Steve's unique perspective will
complement our already-strong organization."
Cadillac ended the first quarter of 2013 as the fastest growing
full-line luxury brand in the United States, with sales increasing 38
percent. Brand growth has been driven by the all-new ATS sport sedan,
the current North American Car of the Year, and the new XTS luxury
sedan. Cadillac began the next phase of its ongoing global growth plan
recently, with the start of production of the XTS in China, leading
the brand's expansion in the world's largest luxury market. Earlier
this year, Cadillac revealed the next models in its product-driven
expansion, the 2014 Cadillac ELR extended range electric vehicle and
the all new Cadillac CTS.