GM?s Mark LaNeve Planned for Failure Edition
Automotive News looked at the results of 3,000 GM vehicles with seven-day eBay auctions that ended today, Sept. 1, and none was listed as sold.? Failure? What failure? ?A GM statement said the program is boosting awareness of GM vehicles. GM says about 4,000 eBay shoppers entered into negotiations ? either online, over the phone or in person ? to buy a vehicle. The statement does not say how many sales resulted from the negotiations.?
How about that? The nationalized automaker whose CEO swore to the Senate that New GM would be transparent (i.e. accountable) to U.S. taxpayers won?t disclose its conversion rate. And now, LaNeve . . .
?We are very pleased with the progress of the initial promotion and its ability to raise awareness and consideration for our outstanding new-vehicle inventory,? Mark LaNeve, GM vice president of U.S. sales, said in the statement.
During a conference call with reporters today, LaNeve said: ?The numbers on eBay itself aren?t significant, but we didn?t think it would be.? He added:?The dealers want to continue it, and so we are working on making some tweaks to it and continue.?
Now that?s what I call management! FYI: The program began August 11. It was scheduled to end September 8. It will now run through September. Or, longer.