It's a strange question to ask, considering that Hyundai is already selling the Genesis and Equus luxury sedans, but apparently Hyundai decided to bring out the cars before launching a brand. According to the Wall Street Journal There are three branding scenarios under consideration. The most likely is to create a subbrand called "Genesis," and [...] Read More:
formatting link
----------------------------------- Hyundai NewsHub: Latest auto news sourced from websites, portals and blogs
formatting link