Ask The Best And Brightest: How Should Hyundai Sell Its Luxury Offerings?

It's a strange question to ask, considering that Hyundai is already selling the Genesis and Equus luxury sedans, but apparently Hyundai decided to bring out the
cars before launching a brand. According to the Wall Street Journal There are three branding scenarios under consideration. The most likely is to create a subbrand called "Genesis," and [...] Read More: /
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