Hyundai has announced that it will cancel production of its Azera full-size sedan in favor of greater focus on crossovers (echoing FCA?s sentiments). Frankly, Hyundai?s news is a bit less shocking, as its Azera has been a slow seller in the U.S. for some time now. Unlike FCA, however, the Azera will likely continue to sell outside the U.S. as the Grandeur.
With Hyundai?s remaining sedan and compact models: the Sonata, Elantra, Veloster, and Accent taking up the lower cost end of the market, cutting the Azera will help the Korean automaker distinguish itself from the new Genesis luxury brand.