The loss potential is enormous: billions of
dollars in a single year. If there isn't drastic
improvement--and soon--the German board of
supervisors is bound to consider divestiture. They
are well aware of how BMW prospered once it got
rid of Rover.
Why Chrysler should be divested:
According to Lutz, the replacement of the winning
team of Americans that had built Chrysler was more
damaging than the Germans realized. In fact, every
key executive on the team that rebuilt Chrysler
soon left the company, for one reason or another.
What Lutz thinks about the merger: