Dr Dieter Zetsche: "This start of production marks a further
milestone in our Mercedes-Benz 2020 growth strategy."
Dr Wolfgang Bernhard: "Thanks to the joint architecture we
can flexibly produce all models of our new compacts on the same
production line at the respective site."
Daimler invests total of €1.2 billion in Rastatt plant
Compact SUV to be next model from Rastatt
Rastatt, Germany – In the light of the motto "the pulse of a new
generation", the first new Mercedes-Benz A-Class rolled off the
production line today at the Mercedes-Benz Rastatt plant. The A-Class
is the company's second new compact model, following the start of
production of the new B-Class at Rastatt in September 2011 and at the
new Mercedes-Benz plant in Kecskemét, Hungary at the end of March
"This start of production marks a further milestone in our
Mercedes-Benz 2020 growth strategy. The A-Class represents our
offensive in the compact segment", said Dr Dieter Zetsche,
Chairman of the Board of Management of Daimler AG and Head of
Mercedes-Benz Cars. "And there is more to come: The compact SUV
will be the third model we will build here in Rastatt."
Dr Wolfgang Bernhard, Member of the Board of Management of Daimler AG
responsible for Manufacturing & Procurement Mercedes-Benz Cars
& Mercedes-Benz Vans: "We are on a roll in manufacturing as
well: Hard on the heels of the new B-Class, we are now producing the
totally new A-Class for our customers. Thanks to the joint
architecture, we can flexibly produce all models of our new compacts
on the same production line at the respective site."
Daimler is investing a total of around €1.2 billion in the Rastatt
plant for the production of the new compact models. In a first wave of
expansion, €600 million were used e.g. for the construction of a new
bodyshell building and for tools, and a further €600 million will
follow this and next year for a second wave of expansion. These new
investments are slated for modifications of the assembly and
corresponding equipment installations in the bodyshell production.
Another €400 million will be invested in the powertrain plants this
and next year for production of components solely used in the new
compact models. A total of 900 new permanent jobs have been created at
Rastatt since 2010, 500 of them in 2012 alone. The plant is thus
responding to the ongoing high demand, and continues to grow with the
new generation of compact cars.
Since the start of sales in mid-June more than 40.000 customers have
already ordered the new A-Class. More than 70.000 vehicles of the new
B-Class were delivered to customers since its market launch in
November 2011, "Demand for our premium compact cars is so strong
that we are going to to introduce a third assembly shift in October
2012", said Peter Wesp, Head of the Mercedes-Benz Rastatt plant.
"Our team in Rastatt is doing a fantastic job, and we are very
proud of their achievements." The number of trainee positions has
been increased to 70 per year.
About the new A-Class
The new Mercedes-Benz A-Class sets new standards in the compact
segment: exceptionally emotive in its visual design, dynamic with
engine power ratings ranging from 80 kW (109 hp) to 155 kW (211 hp),
highly efficient with emissions from 98 g CO2/km and a best-in-class
drag coefficient value of 0.27. The new A-Class underlines at the same
time that safety is not a matter of price at Mercedes-Benz – among
others, the radar-supported COLLISION PREVENTION ASSIST system comes
as standard equipment. Prices in Germany start from €23,978.50 (incl.
19% VAT) for the A 180 BlueEFFICIENCY.
About the Mercedes-Benz plant in Rastatt
The Mercedes-Benz Rastatt plant was inaugurated in 1992. The first
production model was the E-Class, made until 1996. Series production
of the A-Class, which established the premium compact car segment,
began in 1997. Unit sales of the A-Class reached 1.1 million until
2004, when the second generation was introduced.
The team at Rastatt has now made more than a million units of the
successor generation. 2005 saw the arrival of another model, the
B-Class, over 700,000 of which were supplied to customers all around
the world over the following six years. The Rastatt plant is the
company's centre of competence for Mercedes-Benz compact cars.
In September 2011 the new B-Class went into production at Rastatt as
the first of the new compact car models. The new generation of compact
cars comprises the A-Class, the B-Class and a further three sporty and
emotive vehicles, including a coupé and an SUV. These five new compact
models are built in a production network of the Mercedes-Benz plants
in Rastatt and Kecskemét, Hungary, which opened at the end of March
2012. The Rastatt plant will produce three of the five models: the new
A-Class, the B-Class as well as the compact SUV.
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