Nissan sells 4-millionth Altima in US, sets new sales record

From AB
NISSAN ALTIMA BREAKS U.S. SALES RECORDS IN 2012
- Altima sells 4 millionth unit while making 2012 highest sales year
in history of the nameplate ?
This month, the 4 millionth Altima was delivered to a U.S. customer,
simultaneously pushing the nameplate above the previous 2007 record of
284,762 unit sales.
The 2013 Altima's performance has become increasingly competitive in
the mid-size sedan segment. The new Altima transaction price and
residual value both have maintained an upward trend compared to
previous model years. Nissan's conquest sales show that nearly 25
percent of 2013 Altima buyers are former Toyota or Honda owners, and
11.6 percent traded a premium brand for an Altima.
"Since the first Altima rolled off the line at the Nissan Smyrna
Vehicle Assembly plant in 1992, the nameplate's reputation for quality
and reliability has grown stronger with each new model," said
Brian Carolin, senior vice president of sales and marketing. "The
2013 Altima lives up to this standard with its five-star NCAP safety
rating, and it adds best-in-class fuel economy as well as
class-leading style and content."
The 2013 Altima, which is the brand's leading seller, has been on sale
since August, is manufactured in Nissan's manufacturing plants in
Smyrna, Tenn., and in Canton, Miss., which employ about 12,000
workers.
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