Each of the stores that I went to (after checking the warranty and price) is selling a rebuilt for $118 to $129 and each has a lifetime warranty (the $129 unit include roadside assistance to get a jump if the battery is bad or, in this last case, the alternator won't charge the battery so the battery is dead and I need a jump to start the car; didn't get any details on how long that plan lasts). As I recall, Napa's rebuilt ran around $179 for standard quality, $224 for premium, and $290 new. This is for an old 92 Subie Legacy that gets maybe 7K miles on it per year.
I figure if it has a lifetime warranty (for the original car in which it gets installed) then I can pop in another if it fails. PepBoys has been around long enough that they'll probably still be around for years from now. O'Reilly has been around for maybe a couple decades (but when through name changes). There are some things I won't buy from either, like brake calipers or wheel bearing, but a lifetime alternator is okay. Replacing the alternator is not much more difficult than taking out the battery. Making sure I don't overtighten the belt is the only hazard.