BMW Wants More Women

Dec 13, 2010 1 Replies

While I was working for the German auto industry (and that wasn't that long ago), I used to call it the last outpost of unabashed male chauvinism. From dealers (where female customers are treated with disdain) to the boardroom (where women serve coffee), the business remains a man's world. BMW wants to do something about [...] Read More:

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ng ago), I used to call it the last outpost of unabashed male chauvinism. F= rom dealers (where female customers are treated with disdain) to the boardr= oom (where women serve coffee), the business remains a man's world. BMW wan= ts to do something about [...]

Ok, while we are on the subject of women ignorance in the field, here's a dialog i've had a while back with my ex:

-- What kind of tires did you buy?

-- I've bought the black ones.

I'm not saying the men are above that kind of level of "proficiency", but at least most seem to care.

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