Re: BMW TAPS INTO ITS COMMITMENT TO ART FOR BMW Z4 CAMPAIGN

BMW sought an innovative approach for the launch of the all-new BMW Z4 Ro=

adster, and had to look no further than its rich legacy of commitment to ar= t for inspiration. The result, an aesthetically powerful marketing campaign= entitled "Expression of Joy," rolls out in early May.

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It could have been worse, BMW could have had Hartge do the "artwork:"

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Brewster Fong
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