According to a article I read (Sunday's Washington Post, I believe), GM's
employee discount program was actually less generous than the previous
rebate and incentive programs they had instituted previously. The article
gave the discount numbers of the various programs. Apparently people
actually did better by several hundred dollars with the previous incentive
program. But, as marketing cleverness would have it, it sounded *really
really* good to most people (even if it wasn't particularly good in
comparison), so people came a flocking like the Lemmings they are! Oh,
wait, Lemmings can't fly! Well chalk up another victory to the marketing
people. As the Op's handle should point out..a "snow" job, for sure!
So I take it the employee discount was a joke before it was offered to
everybody? That is, if you were a GM employee and (for some odd reason)
wanted to buy a GM piece of crap, it was cheaper NOT to use the employee
Once upon a time I worked at a large corporation that made consumer
products. (not an automaker) There would be various employee discount
programs from time to time. Each one was higher than the best street
I called it the employee surcharge program.
And in the case of the Employee Discount program, there is no dickering from
the price (so I've heard, anyway). So it's actually IS a worse deal than
before...for the customer. Genius for the marketing folks!
Sounds like the company I work for presently. We have temps coming
in thinking we get a MAJOR cut in price for the garbage we and other
sections of the multi-corp make...You'd laugh to see their faces when
we say "Better to hit Circuit City" or "Best Buy" for a good deal.
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