Ford is going to sell the same vehicle around the world, the new Fiesta. Ford is taking its lead from Honda and Toyota, which sell the same cars, such as the Corolla and Civic, in many different markets under one name.
Ford sold basically the same car, the Contour, Mystique (aka Mistake) and Mondeo in many different markets about 10 to 15 years ago, with a lot of success (it was a C&D 10Best and top-ten seller for a period of time).