I little back-up - Ford's decline includes the the loss of Jaguar and
Land Rover (they were counted in the 2008 totals, not counted in
2009). This inflates Ford decrease by about 3%. If you just look at
Ford / Lincoln / Mercury sales, the decrease is about 39%.
Toyota did the worst of the Japanese companies with a 31.7% decline.
Not sure why the article spelled out the Ford and GM declines, and
then just said all the big Japanese companies declines by more than
27%. It seems like they should have highlighted them individually as
well (Honda down 27.9%, Nissan down 29.7%).
I thought all the US companies were trying to eliminate "no-profit"
fleet sales. It seems they were successful.
Where do folks get the idea fleet sales are not profitable? Every
manufacture, including import brands, sells to fleets. The industry fleet
discount averages around $800 for all manufactures.
Plant shut downs makes sense as the reason for lost fleet sales. Fleets
buy early on in the model year, not at the end of the model year.
A sale is a sale, why would any manufacture NOT want to sell to a buyer that
buys in volume?
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