Saturn's rebirth vexes Chevy dealers
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Saturn's rebirth vexes Chevy dealers
Feb 21, 2006
1 Replies
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Saturn was a bad idea from day 1. GM should have focused on getting "import intenders" into it's existing dealerships instead of starting up a whole new division.
One of the dumbest strategic moves GM ever made. Many of the ideas for Saturn were good, but there was no good reason not to implement the good ideas into the existing brand structure.
John
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