BATMAN COMIC BOOKS INSPIRE TRICKED OUT KIA OPTIMA MAKING WORLD DEBUT
IN NEW YORK'S TIME WARNER CENTER THIS WEEK
Legendary Artist Jim Lee and RIDES Magazine Help Bring The Dark
Knight's Personality and Pursuit of Justice From Comic Book Pages to
Kia's Flagship Sedan
Batman-themed Optima is the first of eight customized Kia vehicles
representing characters from the Justice League to benefit DC
Entertainment's "We Can Be Heroes" giving campaign
NEW YORK, October 10, 2012 - Kia Motors America (KMA) has teamed up
with DC Entertainment and RIDES magazine to create a brooding,
Batman-inspired Optima that goes on display this week at the Time
Warner Center and signals the beginning of a 10-month partnership
based on the iconic characters that make up the Justice League.
Influenced by the artistry of comic book icon, Jim Lee, the Kia super
hero vehicles will become a force for good in the world by raising
awareness of DC Entertainment's "We Can Be Heroes" giving
campaign, a relief effort to fight hunger in the Horn of Africa
(www.WeCanBeHeroes.org). Fitting for the caped crusader's dark and
mysterious personality, Kia's range-topping Optima SX Limited wraps
cutting-edge technology and premium amenities in a sleek, aggressive
design customized with several unique Batman elements.
"Batman is one of the most popular Super Heroes of all-time, and
showcasing in a fun and creative way Kia's top-of-the-line Optima SX
Limited as a Batman-themed custom ride underscores this car's potent
combination of premium features and turbocharged performance,"
said Michael Sprague, executive vice president, marketing and
communications, KMA. "The Optima is our best-selling vehicle and
has played a significant role in Kia becoming one of the
fastest-growing automotive brands in the U.S. over the last five
years1, and it is the perfect platform to introduce our partnership
with DC Entertainment and the Justice League to benefit the 'We Can Be
Working together, Kia, DC Entertainment and RIDES magazine designed
and built the Batman-themed Optima, transforming the exterior with a
matte- and piano-black paint scheme, a dramatically lowered coilover
suspension and muscular ground effects kit, huge Ksport performance
brakes for extreme stopping power, custom-designed 20-inch black
wheels and a performance exhaust system. Other exterior modifications
include a custom front grille shaped like a batwing that took over 40
hours to create, yellow LED lighting accents throughout the vehicle
and the iconic bat signal etched into the HID headlights.
Moving beneath the cape, the Optima's seating surfaces are costumed in
custom black leather and suede with bold yellow accent stitching.
Gotham City's streets are full of villains and the Batman-themed
Optima is ready for action at a moment's notice with a Bat suit and
cowl mounted in the trunk and utility throwing stars installed in the
As Kia's sales have grown, so has the company's role as a responsible
corporate citizen, and the Batman-themed Optima furthers those efforts
with two video screens in the front-seat headrests that will raise
awareness about the worst hunger crisis in 60 years by featuring a
custom "We Can Be Heroes" video that demonstrates how one
small act can make anyone a hero.
About the Optima Limited
Starting at just $35,2752, the Optima Limited, which is built at Kia's
U.S. manufacturing plant in West Point, Georgia, is based on the fully
loaded turbocharged Optima SX and is offered in Ebony Black, Snow
White Pearl and Titanium Metallic exterior colors. The Optima Limited
features many details that are mainly found on luxury vehicles,
including LED daytime running lights and chrome-accented rear spoiler,
lower door sills, wood interior trim and electronic parking brake.
Standout red brake calipers can be seen through the Optima Limited's
uniquely designed chrome 18-inch wheels while the 2.0-liter
turbocharged gasoline direct injected engine delivers 274 horsepower
and achieves up to 22/34 mpg3 (city/hwy).
About DC Entertainment
DC Entertainment, home to iconic brands DC Comics (Superman, Batman,
Green Lantern, Wonder Woman, The Flash), Vertigo (Sandman, Fables) and
MAD, is the creative division charged with strategically integrating
its content across Warner Bros. Entertainment and Time Warner. DC
Entertainment works in concert with many key Warner Bros. divisions to
unleash its stories and characters across all media, including but not
limited to film, television, consumer products, home entertainment and
interactive games. Publishing thousands of comic books, graphic novels
and magazines each year, DC Entertainment is the largest
English-language publisher of comics in the world. In January 2012, DC
Entertainment, in collaboration with Warner Bros. and Time Warner
divisions, launched We Can Be Heroes -a giving campaign featuring the
iconic Justice League super heroes-to raise awareness and funds to
fight the hunger crisis in the Horn of Africa.
About Kia Motors America
Kia Motors America is the marketing and distribution arm of Kia Motors
Corporation based in Seoul, South Korea. KMA offers a complete line of
vehicles through more than 755 dealers throughout the United States
and serves as the "Official Automotive Partner" of the NBA
and LPGA. In 2011, KMA recorded its best-ever annual sales total and
became one of the fastest growing car companies1 in the U.S. Kia is
poised to continue its momentum and will continue to build the brand
through design innovation, quality, value, advanced safety features
and new technologies.
Information about Kia Motors America and its full vehicle line-up is
available at its website – www.kia.com. For media information,
including photography, visit www.kiamedia.com.
1 Based on 5-year cumulative growth between 12-month retail sales for
periods ending September 2007 and September 2012 of all U.S.
2 MSRP includes $775 destination and handling fee, but not title,
taxes, license, options and dealer charges. Actual prices set by
dealer and may vary.
3 EPA fuel economy estimates 22 mpg/city and 34 mpg/hwy for 2013
Optima SX. Actual mileage will vary.
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