So who's dumping what?
Posted 3rd June, 2009
Audi achieved an 8.8% share of U.S. imported luxury vehicle sales in
May, marking another month of significantly improved results despite
challenging economic conditions.
The showing for May 2009 meant Audi increased its portion the luxury
vehicle market nearly two full percentage points from a year earlier.
Audi sales have resulted in similar market share gains in past months.
Audi showed market share strength in both car and SUV sales when
compared against the results reported by other imported luxury vehicle
manufacturers. Audi cars sales made up 9.6% of the May total in the
imported luxury vehicle sector, compared to 8.5% in May 2008. Audi
luxury sport-utility vehicle sales soared to 7.3% of that market
segment compared to just 2.9% a year earlier. That sizeable gain is
largely a result of the strong consumer demand for the new Audi Q5
crossover vehicle and impressive early demand for the Audi Q7 TDI
clean diesel models.
Audi sold 7,503 units in May overall. With growing interest in its
third full month, the Audi Q5 luxury crossover vehicle surpassed its
previous monthly sales record with 1,413 units sold in May. The strong
retail demand for the Q5 can also be seen by the quick turnaround in
inventory at dealerships throughout the country.
Also continuing its strength in 2009, the Audi A5 sales increased over
last year by more than 59.5 percent, due to 716 units sold this May.
The A5 has recorded 3,150 total units sold in 2009, surpassing the
total sales from 2008 during the same period by 48.4 percent.
“Consumers once again proved that when you offer the right product ?
sporty, yet sophisticated, design with exceptional dynamic character ?
sales will follow, no matter the economic headwinds,” said Johan de
Nysschen, President, Audi of America. “Industry sales this month
continue to show that the nation has not yet turned the corner, but I
see signs that consumers are interested, as both showroom and internet
traffic are up.”
The Audi TDI clean diesel SUV showed promising signs in a limited
release during May. The Audi Q7 TDI surpassed 350 sales in May,
representing 44 percent of total Q7 sales. Total sales for the Audi Q7
reached 795, which is an 18% increase over last month and the best
sales month of 2009 for the model.
Audi recorded 2,839 Certified Pre-Owned (CPO) units sold in May, and
has now exceeded 13,358 CPO sales in 2009.