I am shocked to learn that Dodge is sponsoring a pay per view tackle football game where the players are female and are only wearing their undies.
They want $20 to watch this. IT SHOULD BE FREE!!!!!!
Chrysler scrambles from 'Lingerie Bowl' Report: Executives, stung by criticism of pay-per-view halftime event, ask for changes. December 9, 2003: 7:08 AM EST
NEW YORK (CNN/Money) - Chrysler Corp. executives are trying to distance themselves from sponsorship of a pay-per-view football game between lingerie-clad models during halftime of the Super Bowl, according to a published report Tuesday.
The Wall Street Journal said that due to criticism of the event since its announcement last week, the automaker's executives are discussing changes in formats -- including possibly not having the players in the event, dubbed the Lingerie Bowl, wear lingerie. Instead they may wear sports bras and the type of shorts worn by beach volleyball players.
Original plans call for the players to wear lace lingerie with the Dodge logo and numbers stitched on the apparel, while playing seven-on-seven tackle football.
The paper quotes Dieter Zetsche, the CEO of the North American unit of DaimlerChrysler (DCX: Research, Estimates), as saying he and his top lieutenants were unaware of plans to have the company's Dodge brand sponsor the show until it had been approved by a lower-level employee.
"I am responsible for everything we do at Chrysler, but I didn't know about it," Zetsche told the Journal.
The event, planned during halftime of the Super Bowl on Feb. 1, carries a cost of $19.95 per household. Chrysler officials were in discussions with producers of the show, Horizon Productions Inc., about possible changes in both the marketing and format of the event, the Journal said.
Due to criticism, the paper said the automaker's executives want the event to highlight more of athletic contest nature of the game, not just the physical beauty and sex appeal of the players.
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