Daimler Chairman Dieter Zetsche to Deliver Keynote Address at 2012
Zetsche's CES Keynote to Address the Future of Automobiles in the
The Consumer Electronics Association (CEA)® announced today that
Dieter Zetsche, Chairman of the Board of Management of Daimler AG and
Head of Mercedes-Benz Cars, will deliver a keynote address at the 2012
International CES®. Owned and produced by CEA, the 2012 International
CES, the world's largest consumer technology tradeshow, will be held
January 10-13, 2012, in Las Vegas, Nevada.
Zetsche's keynote address is slated for 11 a.m. Tuesday, January 10,
at the Las Vegas Hilton Theater. The 2012 show marks Mercedes-Benz'
first International CES keynote address. All 2012 CES keynotes will
take place in The Venetian and The Las Vegas Hilton Theater.
"Dieter Zetsche is an iconic and instrumental leader in the
automotive sector, where innovative technology unveiled each year at
CES is a vital component of today's driving experience," said
Gary Shapiro, president and CEO, CEA. "We are thrilled to
welcome the innovation leader Mercedes-Benz to the 2012 CES keynote
program and look forward to hearing Dieter's vision on the interplay
between automotive innovation and the digital realm."
Automotive technology will be a major focus at the 2012 CES. Electric
vehicle technologies, products and services will be featured in the
GoElectricDrive TechZone. In addition, the Location Based Services
TechZone will return to the CES show floor as the premier location
for providers of current location-based custom technologies in both
portable and in-car navigation devices. The Safe Driver TechZone will
also be featured at the 2012 CES, and will highlight products that
assist in auto collision avoidance, land drift assistance, parking,
speed monitoring, hands-free, text-to-voice, driver drowsiness
detection and more.
Dieter Zetsche was named Chairman of the Board of Management of
Daimler AG in January 2006. He has held several executive positions
since joining Daimler AG's research division in 1976, including chief
engineer of Mercedes-Benz, Brazil, president of Mercedes-Benz,
Argentina and president of Freightliner, USA. In 2000, he became CEO
and president of the Chrysler Group. Dr. Zetsche has been a member of
the Board of Management of Daimler AG since December 1998.
The relationship between the automotive and consumer technology
markets continues to grow. In 2010, shipment revenues of total
automotive technology surpassed $9 billion as factory-installed
systems totaled more than $5.5 billion. This year, CEA estimates
total automotive shipment revenues will exceed $9.3 billion, while
shipment revenues of factory-installed systems will total more than