Need help with automotive project

jd90026 · 2006-02-28T19:22:34+00:00

Please, help out our graduate school marketing project by responding tothis brief survey. So far, we have only received 26 responses to thesurvey request. We need to compile 100 responses or more. I and my project team mates are graduate students at California StateUniversity at Los Angeles working on a marketing communications planfor Cadillac as a class assignment.Rivalry and competition among automakers is never ending. For a longtime now, GM has been losing market share. Acura, Audi, BMW, Infiniti,Lexus, and others have captured the hearts of an important segment ofthe American automobile buying public. GM portrays Cadillac as asymbol of freedom and youthful vitality, a young person's automobile,one that appeals to all generations.Did GM "breakthrough" with Cadillac? Is today's new Cadillaccomparable in class and luxury with those during Cadillac glory days?Is the new Cadillac the defining experience of automotive luxury?Please let me and my team members know how you feel about thesequestions and about Cadillac, by completing the brief survey at those who do us the kind favor of submitting a completed survey,Jean, Wai, Joe, Bill, Jacqueline, and John say Thank You; your luxurycar kind of people!

Feb 28, 2006 24 Replies

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cp 20 years ago

Holy cow, isn't that like the boondocks?? =)

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Richard Sexton 20 years ago

Nah, I'm further north than that. It's a 40 mile drive to get to the boondocks. Nice place and all but a little crowded and noisy.

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cp 20 years ago

Crowded and noisy, now that's surprising for that part of the woods.

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M100 20 years ago

Screw Escalade and Ladatac. And screw $billion-buyout Iacocca. "Daimler-Chyrsler" "Chrysler-Benz" is more like it.

Give me the good old days 450SEL6.9 or one of the other two "M100"-powered strassenkreuseren.

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wolfpuppy 20 years ago

Hopefully you're not one.

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