( I keep thinking this is the car for McBrue ).
( Note Canadian prices )
March 1, 2005
Mercedes gives Maybach an upscale model
by Alex Law , Auto123
Adding more power to a slow-selling model is a classic car marketing
move, and that is exactly what Mercedes-Benz has done with its hugely
expensive Maybach range.
Maybach 57 S
The Stuttgart-based firm unveiled the Maybach 57 S (for Special) at the
Geneva Motor Show this week, powered by a new 6-litre bi-turbo V-12
that develops 612 hp and somewhere in the neighborhood of 740 lb-ft of
torque, which are marked improvements on the 5.5-litre V-12 providing
motive force for the current Maybach 57 and 62 models.
Because this new V-12 was created in cooperation with the AMG gnomes
responsible for making super-sporty Mercedes models, the latest Maybach
will go from 0 to 100 kmh in only five seconds, which is quite
remarkable for a car that weighs over 2,700 kg.
Great launch in every situation is ensured by the fact that the maximum
torque level is available from 2,000 and 4,000 rpm, which should exceed
any legal demands an owner can put on a vehicle anywhere in North
Every 12-cylinder engine features a redesigned cover with a plate
bearing the serial number of the unit and the signature of the Mercedes
AMG specialist who built the entire engine by hand in accordance with
AMG's traditional ''one man, one engine'' philosophy.
The modified, firmer suspension set-up which the Maybach development
team have created for the 57 S was meant to ''perfectly reconcile
differing requirements.'' The suspension is designed to ensure that the
engine's ''impressive performance and particularly high dynamic
potential can be put down on the road safely and reliably at all times.
But it is also able to maintain the extremely high level of ride
comfort which is offered by all Maybach luxury saloons and which is
characteristic of the brand.''
According to Mercedes, ''With its enhanced performance and additional
individualization features, this variant of the Maybach 57 meets the
exclusive wishes of demanding customers for even greater engine output
and agility. To match the increased power, the suspension of the
Maybach 57 S is set up for a somewhat firmer response -- making it the
ideal high-end luxury saloon for owner-drivers who appreciate an
engaging experience at the wheel.''
The interior of the 57 S also features luxury touches that set it apart
from the run-of-the-mill Maybachs. In particular, the interior
''features a carefully balanced combination of piano lacquer and carbon
fibre elements -- especially in the areas within the driver's reach and
immediate field of view -- creating an atmosphere of dynamic
The aim was for the Maybach 57's interior to be ''deliberately
distinctive and particularly exclusive.''
So that people can tell you're not driving the entry-level version of
this $500,000-plus sedan, Mercedes has given the Maybach 57 S a unique
So, ''discreet and tasteful exterior visual highlights emphasize the
distinctly dynamic character of the new Maybach 57 S.''
These include an exclusive monochrome colour scheme featuring special
black or silver paint finishes, a modified front section with an
enhanced radiator grille and revised lights, a discreet "57 S" legend
on the front fender below the A-pillar and on the trunk lid, as well as
striking new 20-inch multi-spoked wheels.
At the rear, the two redesigned tailpipes of the exhaust system are
integrated in a revised rear apron which signals the high-performance
capabilities of the 57 S.
Even when the new Maybach is stationary, ''its dynamic and elegant
presence clearly identifies it as an exclusive luxury saloon with
outstanding performance -- characteristics which make it a compelling
choice for the sportier owner-driver.
Pricing on this new Maybach model is not known yet, but you can expect
it to go well north of $500,000 before taxes when it arrives this fall.