Witness my father's attempt, after being a foreign car owner for many years, to try GM. 1995 Olds 88. It was big and roomy, and had the typical American front seat area that extended all the way across, without a console in the middle. He liked it, and bought it.
3 years later, after many trips to the dealer for many things and after a bad run through the mountains (that never gave any of his other cars a problem before), where a third-time burned out coil pack almost stranded him, he dumped it and bought a (old style, small wagon) 98 Honda Odyssey. 10 years and 68,000 trouble free miles later (including many, many trips through those same mountains), the sole reason he sold the Odyssey was because mom died and he didn't need two cars, and he kept mom's much newer car and sold the Ody to a young couple with kids.Funny thing--they were the first ones to respond to the ad, and after a test drive they came back and wrote dad a check on the spot. No haggling, nothing. See, they understood the value of what they were getting, too.
After 18 years of Jaanese cars, in 1988 he figured it had to be safe to try GM--but got burned badly. Neither he nor any of our family will ever "look back". Trust issues? Yep.
It's not just GM or American cars--with me, I had the same issue with VW, and witnessed a few people at work getting burned with the VW coil pack issue. Cars aren't something that I say "oh, well" to when the manufacturer burns me like that. I can't afford to, and nowadays most people realize they can't afford to, either--despite having acted differently in the past.