Chrysler Sales Tumble 42 Percent In June

Chrysler Sales Tumble 42 Percent In June

formatting link
But, like Ford, Chrysler is talking retail. As in Chrysler increased ?retail market share more than 1 percentage point compared with June

2008.? Actually retail sales declined 16 percent, and combined with a 95 percent drop in fleet sales (despite selling nearly 3k vehicles to the feds in a single go), Chrysler?s overall sales are down 42 percent compared to June 2008. When sales were off 36 percent year-on-year. Talk about bad to worse.

The only good news? Chrysler has managed to control its inventories. With only a 71-day supply of vehicles, ChryCo dealer lots are 56 percent less crowded than they were a year ago. But that?s as good as it gets.

PT Cruiser and Sebring were down 82 and 66 percent respectively. Both (theoretically) mass-market nameplates are currently selling under 2,000 units per month. In fact, Town & Country is the only Chrysler-badged vehicle with sales over 2k units. Of course it?s slumping as well, down

27 percent at 7,187.

Jeep results are usually buoyed by the Wrangler, which had a better 2008 than just about any Chrysler model. But sunny days aren?t keeping the Wrangler moving; its sales declined 28 percent to 4,810. Compass, Patriot, Commander and Grand Cherokee all saw year-on-year drops in the

40-70 percent range, while the Liberty stayed relatively strong at 3,815 units sold.

Things are even worse for the Dodge brand. Take out the Challenger (+35 percent, 1,369 units), Ram (-10 percent) and Journey (-26 percent) and there?s not a single nameplate that declined less than 42 percent. Selling 369 Durangos a month is no way to emerge from bankruptcy. But with several nameplates selling over 2,000 units per month, at least Dodge is beating Chrysler?s eponymous badge.

Reply to
Jim Higgins
Loading thread data ...

Couple things to keep in mind:

1) We are at the end of a model year - buyers can wait a couple months and get the 2010's. Why would they pay full price now for an '09? If they really want an '09 they cna wait a few months and buy them a lot cheaper

2) The cash-for-clunkers program has been advertised for a while but hasn't started yet. I think a lot of people are waiting for this

3) If Chrysler is maintaining the percentage chunk of pie that it had last year, then that is very good news since it indicates that once the pie starts expanding, Chryslers chunk will get bigger.

Bad news would really be if Chryslers share of the retail pie was dropping relative to the other brands, as that would men when the pie start growing, that their share would shrink even faster.

Ted

Reply to
Ted Mittelstaedt

Anyone care to take a guess as to why the Challenger posted such a high % change?

I'm thinking a good chunk of those sales were to people that thought that this was going to be their last change to buy the Challenger. I was even toying with the idea of buying one, in case it was not going to be produced when Chrysler started making cars again (assuming they were going to be making vehicles again after entering bankruptcy).

Detailed production / sales breakdown:

formatting link
And here:

formatting link

Reply to
MoPar Man

Ahh! So *that's* what the big holdup in the market is - people waiting for the model year changeover. Bwaaaahhhahh!

Reply to
Bill Putney

MotorsForum website is not affiliated with any of the manufacturers or service providers discussed here. All logos and trade names are the property of their respective owners.