List of production/concept vehicles that will be introduced at Detroit Auto Show

Black tie event is next Friday night, not tonight as stated below.

This whole week is devoted to pre show press introductions and supplier/manufacturer preview days.

I really miss the car-truck.com website.

The site always did a good job reviewing the Detroit and Los Angeles Car Shows and I enjoyed their opinions regarding the various DCX concept vehicles.

Chrysler Corporation used to "rule" the NAIAS - the concepts cars were always a clue as to what was coming - the Grand Cherokee, the LH cars, the Ram Truck, etc.

Since the Daimler days and the loss of Bob Lutz, DCX just doesn't provide the same excitement. I'm not impressed with the Slingshot or the Jeep Rescue and I do not think there will be a very receptive market for the Dodge Magnum - who the hell wants a Station Wagon? (The four-door Charger concept car from two years ago was fantastic - why didn't they build that?)

That said, I think the 300 C is awesome - hopefully if the Magnum is a failure, DCX can shift production toward the 300C.

Product is everything - just look at Nissan.

Marketing/Advertising is next - DCX has had many documented failures in the past two years.

I still think that better days are ahead for DCX - there's a ton of new product in the pipeline. I just hope the lessons learned from the Celine Dion and Lingere Bowl disasters will result in improved Marketing/Advertising.

As always, time will tell.....

Have a great week.

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