Ram Introduces New "Black Express" Model for 2013
July 11, 2013 , Auburn Hills, Mich. - For 2013, Ram has taken one of
its most popular models and loaded it with attitude.
The Ram Black Express takes a combination of style, performance,
capability and value and transforms into the
"baddest-looking" factory-built truck on the market.
The 2013 Ram Black Express is distinguished by its all-black exterior.
Starting with 20-inch black aluminum wheels, it also adds a black
front fascia with fog lamps, black grille surround with black hex-link
inserts, black rear bumper and black Ram's head badges on the grille
and tailgate. All body-side badging has been removed.
"Ram Trucks are known for their bold, in-your-face
presence," said Reid Bigland, President and CEO Ram Truck
Brand. "The new Black Express takes Ram's aggressive good looks
to an all new sinister level by 'blackening out' the entire truck
while maintaining a great price."
The Ram Black Express also features premium bi-functional halogen
projector headlamps with black bezels, 15 amber LEDs for
park/turn/position lamp and three amber LEDs for the side marker. The
taillamps also include black finishes and are comprised of 15 red LEDs
with three red LEDs for the side markers.
The 2013 Ram Black Express is available in two- and four-wheel-drive
models and a choice of regular cab, quad cab or crew cab body styles.
Ram Black Express pricing starts at $26,955, plus $1,095 destination
The 2013 Ram 1500 Black Express will begin reaching dealerships in
About the Ram 1500 Express
The Ram 1500 Express is aimed squarely at first-time buyers and owners
who are seeking a vehicle with performance and style that they can
customize and make their own.
"With HEMI® power and sport-truck styling, the Ram 1500 Express
has been one of our most popular models," added Bigland.
"Young and first-time buyers expect to get a lot for their money.
Ram 1500 Express gives them great looks along with HEMI® horsepower,
torque, towing and payload, in a choice of cab sizes -- all at a
In addition to the 5.7-liter HEMI V-8 engine with Fuel Saver
Technology, 395 horsepower and 410 lb.-ft. of torque, the Ram 1500
Express comes loaded with content that emphasizes its high-performance
The Ram 1500 Express features a racy, monochromatic paint scheme. A
body-colored grille with black honeycomb inserts, body-colored front
fascia and body-colored rear bumper with chrome-tipped dual exhausts
emphasize its sport-truck credentials. The Ram 1500 Express also
includes fog lamps and 20-inch aluminum wheels with locking lug nuts.
The Ram 1500 Express also features a locking tailgate, cargo lamp,
rear-bumper step pad, 6-inch-by-9-inch sideview mirrors and rear
Standard features also include a 160-amp alternator, 26-gallon fuel
tank, 3.55 rear-axle ratio, 700-amp maintenance-free battery, four-
and seven-pin trailer wiring harness, multi-link coil rear suspension,
heavy-duty front and rear shock absorbers, front and rear stabilizer
bars, electric power steering, heavy-duty engine and transmission
cooling, and a full-size spare tire.
The Ram 1500 Express Crew and Quad Cab buyers get a choice of cloth or
vinyl 40/20/40 split-bench seats in black / diesel gray with either
carpeted or heavy-duty vinyl floor covering. Other features include
air conditioning, an instrument cluster with tachometer and 120-mph
speedometer, 12-volt auxiliary power outlet, four-spoke tilt steering
wheel, six-speaker media center 5-inch touch screen with MP3 audio
jack and 1.5-amp USB input for mobile devices, automatic headlamps,
dozens of storage bins, driver- and passenger-assist handles, power
accessory delay, rear dome lamp, rearview day/night mirror,
tinted-glass windows, tip start and variable intermittent windshield
wipers. Power windows and locks, and front and rear floor mats also
are standard on the Crew and Quad Cab models.
Safety features include advanced multistage front air bags,
supplemental front-curtain and side air bags, anti-lock four-wheel
disc brakes, electronic stability control, brake assist, rain brake
support, ready alert braking, all-speed traction control, electronic
roll mitigation, hill-start assist, trailer-sway control,
height-adjustable shoulder belts, Sentry Key® theft deterrent system
and a tire pressure monitoring warning lamp.
Ram 1500 Express is available in Black Clear Coat, Black Gold Pearl
Coat, Bright Silver Metallic Clear Coat, Bright White Clear Coat,
Copperhead Pearl Coat, Deep Cherry Red Crystal Pearl Coat, Flame Red
Clear Coat, Maximum Steel Metallic Clear Coat, Mineral Gray Metallic
Clear Coat, Prairie Pearl Coat, True Blue Pearl Coat or Western
About Ram Truck Brand
The Ram Truck brand continues to establish its own identity and
clearly define its customer since its launch as a standalone vehicle
brand. Creating a distinct brand for Ram trucks has allowed the brand
to concentrate on how core customers use their trucks and what new
features they'd like to see. Whether focusing on a family that uses
its half-ton truck day in and day out, a hard-working Ram Heavy Duty
owner or a business that depends on its commercial vehicles every day,
Ram has the truck market covered.
The Ram Truck brand has the most innovative lineup of full-size trucks
on the market. Ram Truck has emerged as a full-size truck leader by
investing substantially in new products, infusing them with great
looks, refined interiors, durable engines and features that further
enhance their capabilities. Truck customers, from half-ton to
commercial, have a demanding range of needs and require their vehicles
to provide high levels of capability. Ram trucks are designed to
deliver a total package.