Ram 1500 Continues to Offer Innovative Features and Products for Truck
New six-speed automatic transmission calibration with Electronic Range
New torque converter with increased efficiency for improved fuel
New steering wheel with cruise control buttons
New 2012 colors: Black Clear Coat, Deep Cherry Red, Deep Molten Red,
Sagebrush, True Blue Pearl and Tequila Sunrise
Eleven Ram 1500 models, Tradesman, Express, Outdoorsman, ST, SLT,
Sport, Sport R/T, Lone Star, Big Horn, Laramie and Laramie Longhorn
Factory spray-in bed liner available on all models
Exclusive-in-segment coil-spring, multilink rear suspension fitted to
a solid rear axle provides ride and handling capabilities unexpected
in a pickup truck
Bold, powerful, "get-out-of-the-way" Ram design
Best-in-class aerodynamics – an estimated .419 Cd
5.7-liter HEMI® V-8 provides more horsepower (390 hp), torque (407
lb.-ft.) and 20 mpg
Shockingly fast performance: 0-60 mph in 6.1 seconds (R/T model)
Premium seating, soft-touch materials, easy-to-use controls, floor
console with shifter, and numerous storage options
Industry-first RamBox® cargo management system includes versatile,
weatherproof, lockable, illuminated and drainable storage bins built
into bed rails
Pickup bed divider/2-foot bed extender; and cargo rail system with
four sliding, adjustable cleats
RamBox bins hold up to 10 cases of 12-ounce beverages, or other gear
for work or leisure
First-in-segment "store in the floor" storage bins with
removable liners, big enough for ten 12-ounce beverages and ice
First-in-segment heated and ventilated front seats
Heated rear seats also available
First-in-segment surround-sound audio system
More than 30 safety features, including standard four-wheel anti-lock
brake system and electronic stability program with Hill-start Assist
and Trailer-sway Control
Side seat airbags (late availability)
Unsurpassed powertrain limited warranty: 5 years/100,000 miles
September 1, 2011 , Auburn Hills, Mich. - The Ram 1500 offers a
variety of models for customers who rely on their trucks for work and
"The Ram 1500 lineup has a truck for everyone," said Fred
Diaz, President and CEO, Ram Truck Brand and Chrysler de Mexico -
Chrysler Group LLC. "From the value-priced Tradesman with a
standard V-8 to the loaded Laramie Longhorn, Ram Truck brand will
continue to answer our customers' needs with products that hit high
marks for durability, innovation and appearance."
In addition to the 5.7-liter HEMI® V-8 which produces 390 horsepower
(283 kW), 407 lb.-ft. (548 N•m) of torque and 20 mpg, the 2012 Ram
1500 offers a flex-fuel capable 4.7-liter V-8 providing 310
horsepower (231 kW) and 330 lb.-ft. (447 N•m) of torque, and a
3.7-liter V-6 generating 215 horsepower (160 kW) and 235 lb.-ft. (319
N•m) of torque; five and six-speed automatic transmissions; part-time
and on-demand four-wheel-drive transfer cases and 3.21, 3.55, 3.92
and 4.10 axle ratios.
Equipped with the HEMI, the 2012 Ram R/T regular-cab 4x2 model with a
short bed and 4:10 gears blasts from 0-60 mph in 6.1 seconds.
The 2012 Ram 1500 is offered in Regular Cab, Quad Cab® and Crew Cab
models, with three box lengths: 8-foot (Regular Cab), 6-foot-4-inches
(Regular Cab and Quad Cab), and 5-foot-7-inches (Ram 1500 Crew Cab).
Eleven trim levels are available, each with a unique appearance:
Tradesman, Express, Outdoorsman, ST, SLT, Sport, Sport R/T, Lone
Star, Big Horn, Laramie and Laramie Longhorn.
A frame design incorporating high-strength steel supports
segment-exclusive, multi-link coil spring rear suspension that
improves ride and handling characteristics without sacrificing
payload (up to 1,850 pounds) and towing capability (up to 10,250
The 2012 Ram 1500 Crew Cab features an available first-in-segment
RamBox cargo management system that provides weatherproof, lockable,
illuminated and drainable storage compartments integrated into both
fender sides for effortless access and convenience. Each box holds up
to five cases (120 cans) of 12-ounce beverages.
The RamBox system includes a bed divider/2-foot bed extender for
oversize loads and a rail system with sliding, adjustable cleats for
infinitely adjustable tie-down capability. The Ram's tailgate
features a standard assist feature that reduces the effort needed to
raise and close the tailgate.
Another segment-first innovation for the Ram 1500 Crew Cab is a pair
of "store in the floor" bins with removable liners that
offer even more versatile storage - large enough for ten 12-ounce
beverages and ice. Locking lids are available from Mopar.
There are many other convenient storage locations throughout the Ram
1500 including large upper and lower glove boxes, map pockets in door
panels and a configurable center console.
Technically sophisticated, yet simple to navigate, electronic and
infotainment choices include a media center with a 30-gigabyte hard
drive, navigation system and a rear-seat DVD entertainment system
available in the Quad Cab and Crew Cab. Also available is
segment-first surround-sound audio.
Other premium amenities include first-in-segment heated and ventilated
front seats, available heated rear seats, one-touch up/down driver and
passenger windows, automatic-on headlamps and dual-zone automatic
In addition to the exterior, the interior of the Ram 1500 stands out
with an emphasis on craftsmanship expressed in premium interior
appointments including six-ring instrumentation, controls, chrome
accents, premium seating with bolsters and two-tone upholstery. An
automatic-transmission floor shifter, incorporated into a
configurable center console, is available. All Ram 1500 interiors
feature "soft-touch" materials with premium fit and finish.
Full-width contrasting stitching is offered on soft-touch instrument
panels for select models.
On the exterior, the Ram 1500 features an aluminum hood with a large
power bulge and a forward-canted grille, imparting a "head down,
ready to charge" attitude, while front and rear bumpers wrap
around each body side. The rear bumper on HEMI-equipped models is
radiused over chromed dual exhaust tips. Attractive 20-inch wheels
are available. Sills are pulled down to cover frame rails for a
premium appearance. Badges are three-dimensional, rather than decals,
and are designed to stand out.
On the safety and security front, the Ram 1500 offers more than 30
active and passive safety features, including standard front and rear
side-curtain air bags with Enhanced Accident Response System, side
seat airbags, knee bolsters, seat belt pretensioners, anti-lock brake
system, BeltAlert® system, and electronic stability control; and
available adjustable pedals, ParkSense® rear park assist and
ParkView® rear back-up camera.
The Ram 1500 is built in two locations: Quad Cab and Crew Cab 1500
models are built at the Warren (Mich.) Assembly Plant, and Regular
Cab models are built at the Saltillo Assembly Plant in Mexico.