Help Wanted: Ford's Largest Salaried Hiring Initiative in More Than a
Decade Grows by 800 Jobs to 3,000 New U.S. Hires
- Ford will hire 3,000 salaried employees 800 more than previously
expected this year to continue its product momentum and new growth
- Of the 3,000 new hires, 80 percent will be technical professionals
to meet demand for new skills; 85 to 90 percent will be in Michigan,
with the remaining positions at Ford locations throughout the United
- Ford launches advertising campaign with expanded use of social media
to target prospective employees
- New salaried positions are in addition to company's goal to create
12,000 hourly jobs in the U.S. by 2015
DEARBORN, Mich., July 23, 2013 Ford Motor Company will hire an
additional 800 salaried employees for a total of more than 3,000
salaried employees in 2013. The new hiring represents a 36 percent
increase over the original projection of 2,200 additional salaried
jobs announced in January. With only a 2.7 percent attrition rate, the
majority of these jobs are new.
This salaried hiring initiative is the largest since 2000, and is
necessary for Ford to meet surging demand for its products and
continue its aggressive global growth. Ford's U.S. market share is up
almost a full percentage point from last year, and the company
reported its best June sales since 2006, fueled by share gains on the
east and west coasts and surging demand for Ford Escape and Ford
Of the 3,000 new jobs, 2,400 will be technical professionals who will
work in product development, manufacturing, quality, purchasing and
information technology. Ford is halfway to its goal of hiring the
3,000 salaried employees this year. Felicia Fields, Ford group vice
president for human resources, says the company is still looking for
people who are "interested in working for a diverse global leader
in a huge growth mode" to fill the more than 1,500 positions that
"Engineers and technical professionals are in as much demand as
our cars, trucks and SUVs," says Fields. "Global demand and
increasing capacity in North America and Asia requires that we
aggressively seek out technical professionals in order to continue our
While the 3,000 jobs will be based in the U.S., many of these
positions will have a global impact as Ford continues to expand around
the world to meet surging demand for its cars, trucks and SUVs. In
addition to the 3,000 salaried jobs, Ford hired 1,850 salaried workers
last year in the U.S.
All-new recruiting campaign
To attract potential employees, Ford today launches an all-new
recruiting campaign with a large social media element titled "The
Distance Between You and an Amazing Career Has Never Been
Shorter." The campaign encourages candidates to bring their
talents to Ford and contribute to serving customers through ingenious
"We created the campaign to align with Ford's global brand
promise and highlight that when you join Ford you will become part of
a team already leading the way in imagination and creation," says
Fields. "We want a fresh and innovative image that reflects Ford
and what we stand for."
The new initiative will engage job candidates on the three major
social sites the company uses for recruiting Facebook, Twitter and
LinkedIn, as well as the corporate careers website.
"The type of talent we want at Ford are often searching for and
evaluating potential employers on social media sites, so expanding our
recruiting efforts on these channels ensures we have a strong presence
throughout their selection process," says Fields.
In addition to the all-new social media campaign, Ford also is
increasing its presence on college campuses.
"Our salaried hires are matching the growth we have seen on the
hourly side," says Fields. "Ford is very much in a job
creation mode right now."
Added to these salaried hires, Ford announced in April it was hiring
an additional 2,000 hourly employees at Kansas City Assembly Plant to
ensure supply matches demand for the company's F-150 truck. Last year,
Ford announced it would hire more than 6,200 hourly employees across
the U.S. to increase capacity to meet demand for its new products.
With these latest hourly announcements, Ford has reached 75 percent of
its goal to create 12,000 hourly jobs in the U.S. by 2015.
"Our message to job candidates is really simple: Bring your
talents to Ford and help us build an even greater future," says