FORD EXPECTS BEST-SELLING BRAND REPEAT IN UNITED STATES FOR FOURTH
- 2013 retail sales up 15 percent year-to-date, as share grows across
entire Ford lineup of cars, utilities, trucks and electrified
- Strong growth driven by western and southeastern regions of United
- Ford brand expects to sell more than 2.4 million vehicles for 2013
- Ford brand sales lead through November increases to 396,041 units
over second-place Toyota brand
- With more than 2.4 million vehicles sold, Ford expects to retain its
title as best-selling vehicle brand in the United States in 2013, and
has widened its lead over Toyota.
"The great news is that we are not overly reliant on any one
segment we're seeing double-digit sales growth in cars, trucks and
utilities," said John Felice, vice president, U.S. marketing,
sales and service. "The Ford brand has had more retail share
growth than any other brand in the country, with our most significant
gains coming from import-dominated coastal markets. With 16 launches
next year, we're looking to keep our sales momentum going."
For the full year in 2012, the Ford brand lead over Toyota totaled
329,677 vehicles. While December sales are not finalized, Ford expects
that number to grow substantially. Through November, Ford's lead over
Toyota has widened to 396,041 vehicles.
Ford brand retail sales are up 15 percent through November of this
year, compared to 12 percent for the brand overall. The strongest
retail sales growth is coming from the traditionally import-dominated
western and southeastern regions of the country. Ford retail sales are
up 23 percent in the West, while Southeast region sales are up 18
Ford brand retail sales are expected to surpass 1.7 million vehicles
in 2013, which makes this the company's best retail sales performance
in six years. Passenger car retail sales will surpass 600,000 vehicles
the highest volume since 2000.
Growth in all segments
Ford Fiesta set a new sales record in 2013, with a projected
70,000-plus vehicles sold, while Ford Fusion had its best year ever,
with sales expected to exceed 290,000 vehicles.
Ford is the best-selling utility brand for the third straight year,
outselling the second-place brand by more than 30 percent. Sales of
Ford utility vehicles are up 10.3 percent, to 621,652 units. Ford
Escape leads this increase; Escape is projected to sell more than
300,000 units its best-ever year since launching in 1999. Ford
Explorer is up about 15 percent, and is expected to be the
best-selling midsize utility vehicle in the United States for 2013.
This will be the best year for Ford utility vehicle sales since 2004.
Ford brand hybrid vehicle sales are expected to exceed 80,000 vehicles
this year, nearly triple the total in 2012, making 2013 the company's
best-ever hybrid vehicle sales year. The all-new Ford C-MAX hybrid
lineup is drawing nearly half of its customers from import brands.
An improved U.S. economy and an increase in home construction starts
have helped boost Ford F-Series pickup to another sales crown as the
nation's best-selling truck for 37 straight years. With 688,810 sales
through November, F-Series will be the overall best-selling vehicle in
America for the 32nd year.