Ford F-150 SVT Raptor has become the most sought-after truck for
Raptor's popularity on toy store shelves reflects its popularity
in Ford showrooms. Sales of Ford's high-performance off-road pickup
increased by 40 percent in 2012
Raptor replicas and integrations have helped the world's most
popular toy and video game brands enjoy tremendous success
DEARBORN, Mich., Dec. 20 2012 You don't need a license for the
latest Ford F-150 SVT Raptor high-performance truck product. You can
now buy the Ford high-performance truck in the toy shop.
Reflecting Raptor's leading sales results with an increase of 40
percent in 2012 sales of licensed products of Raptor are also
leading their categories in toy and gaming segments.
Raptor replicas are extremely popular when it comes to children's
choices in toys and video games. Manufacturers know how much children
of all ages enjoy the pickup. In fact, Ford Motor Company's licensing
demands have reached an all-time high, replacing GM's Hummer brand as
the most sought-after licensed truck.
Raptor's popularity in licensed merchandise clearly reflects its
leading position in the performance truck market. Its reputation as
the ultimate high-performance off-road pickup has helped increase
sales this year by 40 percent, breaking last year's record. And, in
October and November, Raptor sales reached an all-time high as the
first and second best sales months, ever.
The most popular toy and video game brands in the world enjoy
tremendous success from their Raptor-inspired creations.
"We knew we had a winner on our hands when we first introduced
Raptor to the toy and video game companies three years ago," said
Mark Bentley, licensing manager, Ford Global Brand Licensing.
"Licensing executives from all the top brands immediately
understood Raptor's potential and moved quickly to sign agreements
with Ford Global Brand Licensing. They have not regretted that
A wide range of toys from ride-ons to simulator games are available
this holiday season:
Mattel licenses Raptor for its Hot Wheels and Matchbox brands
Fisher-Price licenses the highly popular Raptor Power Wheels
Ride-On. It is one of the most popular toys at Walmart since its
introduction in 2011
Electronic Arts "Need for Speed" franchise showcases
Raptor in its No. 1-selling racing video game, "Need for Speed
Microsoft Forza 4's top-selling racing simulator game counts
Raptor as one of its most downloaded vehicles
"Raptor products can be found in nearly every major distribution
channel," said Bentley. "From toy retailers such as Toys R
Us, Walmart and Target, to hobby stores such as Hobby Lobby, Michaels,
smaller independent retailers, drug store chains and dollar stores,
Raptor is everywhere."
Raptor isn't limited to toy trucks, remote-controlled trucks and video
games; replicas are now available in almost every imaginable form for
kids to enjoy, including 3D puzzles and sketchbooks.
It is a global phenomenon licensed by companies in Canada, Germany,
Japan, China and Brazil, so children all over the world can enjoy the
fun of Raptor.
"Although it is a very American truck, Raptor is truly global in
its appeal and is sought by companies everywhere," said Bentley.
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