Er, I've been hearing them say that for nearly 25 years now. "Really, the cars we build *now* are much better!" You can only do that so long before people stop listening. (As for me, I'll start paying attention when the Consumer Reports long-term reliability survey figures for Ford and GM consistently stay up with the best Japanese manufacturers. Those manufacturers were still well ahead of them on that measure, at last check.)
What are those frequent new car buyers going to do with the cars they replace? Unless they want to collect them on their lawn or keep expanding their garages, they're going to want to sell them or trade them in. And what will they be able to get for them? That depends on how much those used vehicle buyers are willing to pay. Which means that new-car buyers
*should* care about how fast their cars depreciate (which is quite fast for many GM and Ford models), if they care about keeping their overall auto expenses down.You might as well spend a little more up front for a better-built, more reliable car that isn't going to lose its value as fast, whether you're planning to resell it in a few years or keep it until the wheels fall off.
(Or, if you think that GM and Ford have had an undeservedly bad rep, then the smart move to save money is buy one of their cars at the 3-4 year mark for cheap. If they really are reliable, you should then be able to keep them for many more years, and save big bucks. But as for us, we've been happy with our now-16-year-old Toyota, and will probably get something fairly similar when it's time to replace it.) John Mark Ockerbloom