You'll all get a kick out of this.
I bought a copy of a LIFE magazine from November 22, 1937, at an antique
store today. On page three is an ad from an Insurance company,
Lumbermans Mutual Casualty Company. The company has started a new ad
campaign to cut down on traffic accidents & auto related deaths,
especially among " young " drivers.
Here's a snippet from the ad, I won't type the whole thing out.
The Not Over 50 Club, sponsored by Lumbermans in an effort to reduce the
appalling toll of traffic accidents is a ready made way to put that
bargain with the youngsters on the records. Each may join without cost
or obligation of any kind - and each will be reminded of his or hers
pledge by a little red arrow ( a decal ) on the speedometer. All you do
is agree not to drive over 50 and to abide to the clubs common sense
driving rules. Just send in the coupon for the membership card and free
The decal that goes in the speedometer is a red arrow that reads: NOT
The sticker is positioned under the 50 mph numeral on your cars
A second decal is place on the rear window of the vehicle. Its the same
red arrow but has a ring around it resembling a speedometer dial. The
arrow points to 50 and reads: Not Over 50 For Safety.
And that's how it was kiddies back in 1937.
There were some full page car ads too throughout the magazine. Very nice
artist reditions. Might be nice to frame some of the color ones.
1938 GMC Trucks Ad shows four trucks. a 1/4 ton windowless 2 door truck
( Suburban ? ), a 1 ton Pick UP and a 1 & 1/4 ton Stake body.
1938 Pontiac Silver Streak
1937 Desoto Sedan ad, 93 Horsepower, 119 wheelbase.
1991 Pontiac Bonneville LE
3800 V6 ( C ), Black/Slate Grey
~~~The Former Fleet ~~~
89 Cavalier Z 24 convertible
78 Holiday 88 coupe
68 LeSabre convertible
73 Impala sedan