The options sheet of the 2014 Buick LaCrosse gets all kinds of fancy
with the addition of the Ultra Luxury Interior.
New LaCrosse Ultra Luxury Interior Drives Fashion Forward
Exclusive sangria and ebony premium interior sets an automotive trend
DETROIT, 2014-04-25 Design statements with staying power are key in
the automotive landscape, and Buick's global network of designers make
them by continuously monitoring and interpreting trends in high-end
fashion, furnishings, architecture and product design.
An example is the 2014 LaCrosse and its unique Ultra Luxury Interior
LaCrosse is the only sedan in its class with the combination of
sangria and ebony colors a color palette seen across multiple
luxury-goods industries. The exclusive Ultra Luxury Interior features
front and rear seating upholstered in a rich, soft semi-aniline
leather, dyed a deep sangria color. The premium leather flows over the
console and door armrests, complemented by ebony-colored accents like
the sueded headliner and door pillars.
"Oscillating and reverberating pink-hued purples, like Buick's
sangria, were first identified by WGSN two years ago as a key shade
for our Rendering Reality macro trend," said Fiona Coleman,
Global Head of Color at WGSN Fashion Trend Forecasting &
Analytics. "It's an intense, yet calming color perfectly suited
for interiors, especially where a play on light, space and surface
gives the feeling of movement. We've seen this color combination
gather traction since Pantone® announced Radiant Orchid as its Color
of the Year for 2014."
The LaCrosse Ultra Luxury Interior features authentic Shadow Tamo Ash
wood trim on the doors, dash, and center console. Often used in
musical instruments, the deeply grained Tamo Ash is a high-grade
species that offers movement and contrast through its dark veins. It
varies widely in appearance, so no two Ultra Luxury Interiors are
"With this exclusive combination of premium materials and color
execution, we are extending Buick's distinction in interior
design," said Ven Lai, Buick lead creative designer for color and
"The Ultra Luxury Interior builds on the success and increasing
demand for environments that evoke luxury and personal expression.
Every detail matters: From the grade, pattern, texture and color of
the leather to the layering of natural wood, metal and stitching, this
interior moves beyond convention," said Lai. "This
application is tailored specifically to the LaCrosse and its
customers, but we're exploring all avenues for where it could take
The Ultra Luxury Interior Package is available now on the 2014
LaCrosse Leather (1SL), Premium (1SP) and Premium ll (1SR) models
equipped with the 3.6L V-6 engine.
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