None of these were designed in the US
Chevy preps three minicars
Chevrolet will let America decide whether it should hang its iconic bow tie
on a U.S. minicar.
Chevy will use its introduction of three concept minicars -- vehicles
smaller than subcompacts such as the Chevrolet Aveo or Honda Fit -- to gauge
consumer reaction to the urban racers.
Designers at GM's studio in Inchon, South Korea, created the Chevy Trax, as
well as two other minicars that will be showcased next Wednesday at the New
York International Auto Show.
The four-door Trax is powered by a 1-liter engine. The flat-faced,
burnt-orange concept includes a roof rack, sweeping headlights and small
engine vents on its flared fenders.
The Trax resembles a muscular and boxy Mini, the BMW small car that's found
a cult-like following.
Additional details on the three vehicles will be revealed the day of the New
Also that day, Chevrolet will open voting on the Web site
www.vote4chevrolet.com, asking people to pick their favorite of the three
Chevy will use the results to gauge whether to bring a production version to
Industry analysts see potential for carmakers to expand into the extra-small
car market, especially if gasoline prices continue to rise.
"Pretty much everyone is looking at entry-level cars nowadays," said
Stephanie Brinley of Southfield-based AutoPacific Group, an automotive
The subcompact market has only a handful of choices for consumers, said
Jesse Toprak, a senior analyst with Edmunds.com, an automotive resource
tailored for consumers.
"It's a small market, but one of the fastest-growing markets," Toprak said.
Minicars are "becoming fashionable," she said. "There is a potential,
especially in the big cities on the East and West coasts, to sell minis."
Minicars offer excellent gas mileage and are easy to maneuver and park in
cities, Toprak said. They will attract more customers if the price point can
remain under $10,000, she added.
"People will be surprised with all of the options and amenities that can
come with a minicar," Toprak said. "There's a lot of car you can get for not
a whole lot."
All three concept vehicles are built on GM's global mini architecture.
The credit belongs to the man who is actually in the arena; whose face is
marred by dust and sweat and blood; who strives valiantly; who errs and
comes short again and again; who knows the great enthusiasms, the great
devotions and spends himself in a worthy cause. Who at the best, knows the
triumph of high achievement; and who, at the worst, if he fails, at least
fails while daring greatly.
T.R. April 10, 1899