HYUNDAI DESIGN AND TECHNICAL CENTER CREATES "VELOCITY"
FACTORY-TUNER CONCEPT FOR 2012 SEMA SHOW
Hyundai's Proprietary Design and Technical Center Pushes Veloster
Performance and Design Envelopes for SEMA Show Enthusiasts
COSTA MESA, Calif., Oct. 15, 2012 – Hyundai America's internal design
and technical center has created the "Velocity"
factory-tuner concept for the company's popular Veloster sport coupe.
The Velocity concept proudly debuts at the 2012 SEMA show under the
Hyundai banner. Velocity represents a joint effort between the Design
and Engineering divisions of Hyundai America Technical Center in
The Velocity concept expands on all of the original Veloster concept
strengths in an aggressive, no-holds-barred factory-racer design
language. Huge 19 x 9.0 inch, HRE lightweight satin-charcoal racing
wheels, tarmac-scraping lower body kit with generous front and rear
brake cooling ducts, lift-reducing rear diffuser, oversized rear wing,
and #1 racecar design graphic. While unmistakably racetrack-oriented,
the Velocity concept retains the original Veloster silhouette,
focusing on exponential performance gains and functional design cues.
"In creating Velocity, we were inspired to take the Veloster's
original concept strengths to their fullest expression," said
Chris Chapman, head of Hyundai's Irvine, California design center.
"Velocity gave our design and engineering teams license to take
Veloster far beyond everyday production car limitations."
The 1.6-liter, direct-injected Veloster engine received customized
engine modifications by Cosworth, including performance pistons, rods,
turbocharger, intercooler, intake manifold, intake-charging design,
fuel system and engine management. The new engine boasts more than 400
horsepower and 350 lb.-ft. of torque for explosive acceleration out of
Matching the muscular exterior statement, Velocity suspension and
braking modifications handle the acceleration capabilities under hood,
with Brembo® 4-piston calipers and two-piece rotors, Bilstein® springs
with monotube dampers, and Kumho Ecsta SPT 275/35R19 high performance
summer tires. The comprehensive list of Velocity performance
-Cosworth engine upgrades: Pistons, Rods, Turbo, Intercooler, Intake
Manifold, Intake charge design, Fuel system, and Engine Management
-CPR Fabrication: Custom Exhaust system
-Sparco: A1 WTX 5H Helmets, gloves, shoes, and seat belts.
-Race-keeper: Race-Keeper Video GPS data Acquisition System
-Katzkin custom suede leather interior:
-Raven and scarlet themed suede with red stitching
-CPR Integrated Roll Bar
-Velocity HATCI Design Body Kit:
-Front and rear braking airflow ducts
-Lift-reducing rear diffuser
-Integrated front splitter
-Aero side skirt lip
-Oversized rear wing spoiler
-#1 racing number design motif
-HRE P40 model 19 x 9.0" lightweight satin-charcoal wheels
-Brembo: 350x28mm two-piece Rotors and 4-Piston Calipers
-Bilstein: Monotube dampers and spring kit
-Kumho: Ecsta SPT 275/35R19 High Performance Summer Tires
HYUNDAI MOTOR AMERICA
Hyundai Motor America, headquartered in Costa Mesa, Calif., is a
subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are
distributed throughout the United States by Hyundai Motor America and
are sold and serviced through more than 800 dealerships nationwide.
All Hyundai vehicles sold in the U.S. are covered by the Hyundai
Assurance program, which includes the 5-year/60,000-mile fully
transferable new vehicle warranty, Hyundai's 10-year/100,000-mile
powertrain warranty, and five years of complimentary Roadside
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