HYUNDAI REVEALS FIRST IMAGE OF NEW-GENERATION i30
- New-generation i30 to build on the remarkable success of original
- Next evolution of fluidic sculpture form language revealed on
- Quality and refinement for new-generation i30 inspired by the
Hyundai has revealed the first photo of the new-generation i30, ahead
of the car's world premiere at the 2011 Frankfurt Motor Show (IAA)
next week, showing an exciting new look for the company's
best-selling C-segment hatchback.
Hyundai expects the new-generation i30 to build on the remarkable
success of the original model – the company's first car to be
launched with the 'i' prefix, introducing a new nomenclature and
heralding a new era for Hyundai in Europe.
The original i30 was also the first model to be designed and
engineered in Europe, the first to be produced at the company's
state-of-the-art manufacturing facility in the Czech Republic, and
the first Hyundai car to receive five stars from Euro NCAP.
After its July 2007 launch, the i30 went on to increase its sales in
Europe every year, attracting 115,000 buyers in 2010 – the
highest-ever annual sales figure for an individual Hyundai model in
Europe – and achieving total sales of more than 350,000 units up to
Designed and engineered at the Hyundai Motor Europe Technical Centre
in Rüsselsheim, Germany, the new-generation i30represents a further
evolution of the unique Hyundai form language, 'fluidic sculpture',
displaying the company's distinctive design DNA.
Thomas Bürkle, Chief Designer at Hyundai Motor Europe Technical
Centre, commented: "The new-generation i30 is recognisable
thanks to the Hyundai family face with its signature hexagonal-shaped
front grille and the jewel-like design of the headlamps, together with
distinctive daytime running lights. These lights present an angular
shape within a more softly-edged recess, adding a strong personality
to the vehicle, as well as a sense of refinement and luxury."
"Through the profile of the new generation i30, a strong
character line runs over the front and rear wheelarches all the way
to the tail lamps. A softer, lower character line rises up the car's
flank creating a play of light and shadow – a fundamental feature of
fluidic sculpture," Thomas Bürkle concluded.
Allan Rushforth, Senior Vice President and COO of Hyundai Motor
Europe, commented, "We expect the new-generation i30 to appeal
to young, progressive buyers who want a car that not only performs
well but looks great too. In this way, the new-generation i30 will
contribute to future sales success, growing brand awareness and
improving perceptions of Hyundai among European consumers."
"The car has been designed to take on the leading vehicles in the
C-segment and join the all-new i40 as a quality benchmark for Hyundai.
Our ultimate customer care package, Five Year Triple Care, will be a
valuable point of differentiation for the new-generation i30 in its
highly competitive class," Allan Rushforth added.
The award-winning Five Year Triple Care package provides five years of
unlimited-mileage warranty, five years of roadside assistance, and
five years of vehicle health checks.
The company's press conference will take place in Hall 6 at 12:00
(CET) on Tuesday 13th September 2011.
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