There have been articles like this since Ford bought Jaguar in 1989. There
are a couple of marques waiting in the wings including Renault -- who,
after buying Nissan, turned that line into a winner again.
IF Jag should go down the tubes, it will only make the ones we all own worth
all the more!!
Up yours mate!!
I'm the proud owner of a brand new X-Type but am concerned on how the resale
value will be impacted if Jaguar goes belly-up.
I just quoted an article from the cnn/fortune site and actually put a
question mark wanting to hear other people's thoughts on the article.
You must learn to ignore slings and barbs on these UUNET postings.
The odds that Jaguar will be dropped by Ford are rather slim given the
current amount of money, time and re-tooling that Ford has recently spent.
They stated from the beginning that it was going to take time to get Jag
back up as a viable producer. The ratings of these cars have steadily
improved over the years as well. As for Ford's financial status -- they
made Billions in profits last year -- over all. While the auto side lost
money for the most part -- the financial side and other related businesses
MORE than made up for it.
As for the resale of your X-Type, I don't believe the status of Jaguar
would make much difference. Much would depend upon what happened to the
marque -- whether it was bought or disappeared. Let's assume it
disappeared. I would think that Ford would continue warranty service --
which would actually be a plus as far as I am concerned -- considering how
bad Jaguar service is. If Jag disappeared, the re-sale would go down but
would then bounce back up again as Jags have always been collector's items.
I don't, however, think it is something you need to be concerned about.
I currently own 3 Jaguars and I am not concerned!!
If Jag were to go belly up, Ford is legally required to maintain
warranty service and they were required to have at least ten years
worth of parts stored up in order to sell the car new in the first
place so I would not worry about running the car.
However, the resale value of the car would plummet as did Oldsmobiles
and many years ago, Merkurs.
The chances of the Jaguar brand not being bought by another company and
operated by them as a manufacturer, if Ford decided to sell, are pretty
much zero. Jag is a great brand and a great competitor. It has
tremendous value on the market and will continue to be sold into the
future, and alot of buyers could run it better then Ford.
Outside of all this talk of Jaguar "going away"...I would like to cite
a Web article I read a bit back from Forbes indicating that the X-Type
made the 2005 top 10 list for "worst resale value".
Personally, I own a Jaguar S Type R.
What I don't understand is why the X-Type has failed to catch on in the US.
It's a beautiful looking car, and the only Jaguar that most of us could
ever hope to afford. Who cares if it's a rebadged Mondeo? I would live
with that in order to get a Jag for a price just north of 30K. I guess the
upside to the X-Type's rapid depreciation is that you can get a fabulous
deal on the purchase of a slightly used example (as long as you don't care
about resale value when it comes time to part ways). Unfortunately,
although I love Jaguars, the current condition of the marque prevents me
from buying one. I would be too apprehensive to buy a car that may not
exist in five years. At $80,000, I don't think the XK will help much. Cut
that price in half; however, and Jag would make the comeback of the
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