Production of All-New Mazda6 Begins at Hofu Plant
- Ceremony held at Hofu Plant No. 2 to mark start of production -
HIROSHIMA, Japan-Mazda Motor Corporation held a ceremony to
commemorate the start of production of the new Mazda6 (known as Atenza
in Japan), fully redesigned for the first time in five years. The
ceremony took place at the company's Hofu Plant No. 2, in Yamaguchi
prefecture. Approximately 500 people gathered for the celebration,
including Mazda's Representative Director and Chairman of the Board,
President and CEO, Takashi Yamanouchi, executives, employees and a
representative of the Mazda Workers Union. The first vehicle to come
off the line was a Mazda6 wagon built to European specifications and
powered by the SKYACTIV-G 2.0 gasoline engine.
In his speech, Takashi Yamanouchi commented "I am deeply moved
that production of the third generation Mazda6, the flagship model of
our new-generation vehicles, starts in such an important year for us.
It is the 30 year anniversary of the start of operations here in the
Nishinoura district of the Hofu Plant and the 10th anniversary of the
start of production of the first-generation Mazda6, back in 2002. That
first Mazda6 debuted as an embodiment of Mazda's brand message,
Zoom-Zoom, and its success led to great improvement in our brand
image. The new Mazda6 that starts rolling off the line today features
both SKYACTIV TECHNOLOGY and KODO - Soul of Motion design. Its
development represents the very best of our engineering capability and
our uncompromising attention to detail. Let's all work together to
promote the new Mazda6, to make it a model that gains the support of
customers all over the world and leads the Mazda brand to new
Representing all Hofu Plant employees, Masatsugu Ohgi from the Trim
& Final Assembly Gr. No. 2 in the Vehicle Production Dept. No. 4
said "Incorporating everything we have learned about quality
improvement through the production of nine million vehicles over 30
years at Hofu, we are determined to deliver a new generation Mazda6
that will outperform the previous model in every respect and stir the
emotions of customers around the world."
The all-new Mazda6 is the first model to be equipped with Mazda's
unique brake energy regeneration system, i-ELOOP. In all areas the
development team tried to instill the essence of the Mazda brand, the
joy of nimble handling that responds precisely to the driver's
intentions, while offering the class, style, quality and comfort
people expect from a car in the CD segment.
The new Mazda6 will be introduced to Europe and Japan before the end
of 2012, followed by other markets starting with the US at the
beginning of 2013. Mazda is planning to produce approximately 120,000
units of the Mazda6 per year at the Hofu Plant.
Mazda will premiere the new Mazda6 sedan with Russian specifications
at the Moscow International Automobile Salon 2012, which opens on
August 29, 2012.
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