Mazda3 celebrates 10 happy years

From AB
Mazda3 celebrates its 10th anniversary
Leverkusen, 21 June 2013. The future looks bright for the Mazda3 as
the company prepares to celebrate next week the tenth birthday of its
best-selling model of all time. One decade ago, on 25 June 2003, the
very first Mazda3 rolled off the production line in Hofu, Japan. And
it has been defying convention ever since, capturing the hearts of
drivers the world over and winning 136 awards ? so far.
With its fresh combination of design, performance and quality, the
initial Mazda3 would revolutionise the C segment around the world. One
of Mazda's original Zoom-Zoom generation, the dynamic sports compact
was a categorical hit: A total of 2.2 million first-generation Mazda3s
found homes.
The next model, which followed in 2009, was designed under the
Sustainable Zoom-Zoom umbrella, Mazda's strategy to build increasingly
lighter, more fuel efficient and safer vehicles with no compromises to
Mazda's patented driving fun and reliability. And the
second-generation Mazda3 was certainly exhilarating, with an
inspirational sporty look and even further advanced performance and
handling, but at the same time more eco-friendly than ever thanks to
unique technology like i-stop, the idle-stop system still delivering
the world's fastest restarts today.
It set a few safety benchmarks, too, with cutting-edge active safety
technology like Rear Vehicle Monitoring*, which received a Euro NCAP
Advanced Award and was the first such system whatsoever in the
segment, and the Adaptive Front-lighting System*
. Consequently, the
Mazda3 was given top safety ratings around the globe, including the
maximum five-stars from Euro NCAP.
Popularity-wise, the generation two model picked up where the original
Mazda3 left off, with some 1.4 million units sold globally to date. It
was even the top-selling passenger car overall in Australia in 2011
and 2012. And all along, the Mazda3 maintained the rock-solid
dependability synonymous with the brand: It was, for example, the best
model overall in J.D. Power's 2011 German customer satisfaction survey
after being the number one compact in 2010.
"The Mazda3 has been a huge success for us and is clearly a
cornerstone of our model range," says Jeff Guyton, president and
CEO Mazda Motor Europe. "We've always aimed to exceed customer
expectations with the Mazda3, and plan to continue raising the bar in
the ultra-competitive C segment. Here's to another exciting
* Rear Vehicle Monitoring (RVM) warns of vehicles approaching from
behind in adjacent lanes and the blind spots; Adaptive Front-lighting
System (AFS) turns the headlamps to follow curves.

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