Mini Cooper Hardtop priced at $19,950

When the Hardtop goes on sale, it will not only offer a similar design
to the outgoing model, it will also have a familiar price with a
starting MSRP of $19,950.
From AB
New MINI Hardtop delivers premium value to US market
-U.S. pricing for base Cooper is $19,950; Cooper S model is $23,600
-Enhanced connectivity, new engines and upgraded interior make new
MINI Hardtop more premium than ever
-Customers can now begin building and ordering their new MINI on
Woodcliff Lake, NJ ? January 30, 2014...MINI USA today announced U.S.
Pricing for the new 2014 MINI Hardtop which goes on sale in the
spring. The base model Cooper will start at $19,950 and the Cooper S
will start at $23,600 ? plus a $795 Destination and Handling charge.
The new MINI Hardtop is a contemporary evolution of classic MINI
design, with improved features and technology previously limited to
luxury vehicles. It is powered by new ground-breaking three- and
four-cylinder enginesand includes new comfort and safety technologies
that bring MINI to the forefront of the premium small car segment. The
new MINI Hardtop also includes state-of-the-art connectivity and
premium technology including new driver assistance systems.
"The product team worked diligently to sustain a minimal price
increase over the previous model while adding a number of new
technologies and features", said Patrick McKenna, Head of MINI
Product Planning and Events, MINI USA. "People will be amazed at
the interior quality of this car combined with legendary MINI go kart
handling and all-new BMW Group engines. The new MINI is a lot like
nothing else."
Customers looking to purchase a new MINI Hardtop can now begin using
the configurator on to build, customize and order their
new MINI Hardtop. The configurator allows customers to tap into more
than 10 million different combinations of accessories and colors to
custom build their new MINI Hardtop.
The new MINI Hardtop, which arrives at dealerships in the spring, is
the next generation of the core volume model in the MINI product
lineup, making up 40 percent of the total U.S. sales in 2013.

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