This is old news, but I haven't seen it covered here...
Yep folks, ford has once again decided on instant collectable marketing by spreading the cobras thin.
Given their example, my guess is a high volume award wining dealer in a big metro area might, if they jump through all the hoops, will get 6 or 7 cobras. Which means they'll mark them way up and sit on them until someone comes along willing to pay whatever the dealer is charging. Which they can do, because it will be easy to find that few people with more money than sense.
Whomever stated they would be built to demand seems to be wrong. It's the artifically created rarity again.